SW PARRA DESIGNS

LOVE THE BOOK: Pinot Envy

2012-02-01T10:05:00.000-08:00

The little book of BIG smiles.

THIS VALENTINES DAY

Because you LOVE to make your sweetheart LOL.

Order your copy of PINOT ENVY the fun little book of BIG SMILES as a heart warming gift for your true love. Laugh and smile.
Start your evening with fun.

Guests enjoy 'Scribbles' and captions. Pinot Envy book signing event.

Suprise your true love.

Only $9.99 Available at Amazon.com

Photos by Renee Fernandes

PINOT ENVY BOOK SIGNING

2012-01-26T21:06:00.000-08:00

The Party starts on Sunday at 5:30pm at the Piazza Del Pane Italian Cafe (Palm and Herndon - behind Starbucks)

The first 30 book buyers will receive a $2 discount on their purchase ...
And everyone who purchases a copy of the book at the event will have a chance to enter the drawing for four special & fun prizes!

1. An original signed print of a SW Parra 'Scribble'

2. A Valentines Box of chocolate w/Pinot Envy book

3. An entree gift card good for Piazza Del Pane

4. A Wine gift basket from Carmel Ridge Winery

PLUS A SPECIAL PRESENTATION OF 'SCRIBBLES' THAT ARE SURE TO MAKE YOU SMILE

No. 1 New Year's Resolution

2011-12-09T21:24:00.000-08:00

PINOT ENVY!

NOW AVAILABLE!

CLICK HERE TO ORDER

Don't forget the cool password:
SURFWEST01

Also Available at Amazon.com

DECEMBER BOOK SALE

2011-12-05T12:17:00.000-08:00

It's a beautiful day outside - a good day to read a book!
Well friends, guess what? PINOT ENVY is now available on Amazon.com or
the e-store access
[password: surfwest01.]
Details regarding a book launch and signing will become available as plans are underway.
Once again, I want to express my thanks to all who have participated - it was great fun drawing for you!

~Cheers!
SW Parra

PINOT ENVY

2011-11-30T22:55:00.000-08:00

It took all Summer and most of the Fall and as we head into Winter my very first collection of 'SCRIBBLES' will make it to book form. On Monday, I am expecting to receive a 'proof' copy and if all checks out it will be made available for all us to enjoy.

Some background on the project: Earlier in the year I met Pablo Antinao, a Sommelier who runs the Rustica Wine School, for whom I created cover art for his Wine Appreciation Guidebook. During one of our brainstorm meetings he planted the seed of an idea; do a 'wine joke book' filled with a series of my cartoons (it's funny how hard humor can be to create.)
I decided to take a different tact, it was something I had been wanting to do for some time, which was to post a cartoon and invite readers to caption the scene. I dubbed it the 'Caption Challenge' and it was not long before friends, associates, acquaintances and friends of friends began to chime in. Soon my Facebook was filling with 'Friend Requests'. Some of the comments and captions that came in were so funny they made me laugh so hard, tears rolled down my face!

The 'Caption Challenge' became a community - a spirited, fun competition among the captioners. To feed demand I began to post a 'Scribble' in the morning and then another one late at night. The variety of humor has been so clever and the interpretation of the 'Scribbles' pleasantly unpredictable. Everyone that captioned or commented has been so supportive, encouraging me to keep the scribbles going. 'Don't Stop' and 'Make a book' where common emails. What could I do? My only recourse was to honor those wishes.

So, 'PINOT ENVY: Sharing some wine, laughs & a smile' will be due out next week (fingers crossed). As more information becomes available I will make updates on when and where you can find the title.

Kind regards to all - drawing for you is the best! ~SW Parra (aka Surfwest)

Making Faces

2011-10-17T20:10:00.000-07:00

Here is a little video I made that will help some of my friends understand how I see the world - sorry, I there is no audio, but if you Spotify the song 'DETROIT' by Gorillaz and loop it - it's almost perfect . Enjoy, it's only about 3 minutes long. ~SWParra

Honorable Oliver W. Wanger

2011-09-30T11:17:00.000-07:00

On Monday around 8:40am I entered the US District Courthouse - Eastern District of California in Fresno. Several years ago I had drawn a 3D cutaway rendering with pencil sketch superimposed, so, I am somewhat familiar wih this building. However, I had not been back there for any live event. This week I had earned a commission for a courtroom sketch of the Honorable Oliver W. Wanger 's federal courtroom proceedings located on the 7th floor. Today, September 30, 2011 is Judge Wanger's retirement. He will enter private practice.
Instead of me going into the history of this highly regarded and respect federal judge - if you would like to know more about him and the high-profile and important cases of his tenure please check out Fresnobee.com.
Good luck and congratulations to the Honorable Oliver W. Wanger. ~SW Parra

Caption This!

2011-09-02T10:54:00.000-07:00

If you haven't all ready checked this out on the fresnobeehive.com you should take a moment

to have a peek at it - it's called CAPTION THIS! where I post a quickly drawn cartoon (scribbles) and invite readers to comment. It is now going on it's second month and many of the 'captioneers' are so clever and funny.

On captioning: It is whatever pops into your mind at the moment you see the scribble.

There are two ways to caption: I share the link on my Facebook page and you can caption there OR visit the beehive and follow a few short steps to add your comment/caption.

It is a good brain teaser for some and loads of smart-ass fun for the rest of us.

Plus, it's like your daily cartoon only interactive. Enjoy it, have fun and share it.

~SWParra - creator of CaptionThis!

Summer Concerts in the Park

2011-08-06T17:59:00.000-07:00

   Here is a little "free association" design work for the section cover of this week's Spotlight. Bee reporter Mike Osegueda gives us a look at the KISS Country's monthly $5 concerts at the Woodward Park Amphitheater - as in the past these concerts showcase new talent. The next concert is Tuesday at 6:45pm.
   The face of new talent is not always an apparent selling point for a section cover especially if they are relatively unknown to the community. Therefore, I decided that an illustration to associate the idea of music and outdoors would work best. There are times that less is more.
   If you get the concert let me know how it was OR if I make it then I'll share it with you!
   As always if you like or don't like my design let me know - I'm always interested in some feedback. ~SWP

Drawing caricatures

2011-07-02T16:15:00.000-07:00

#links

Master of Summer Arts

2011-07-02T14:25:00.000-07:00

Jim Spalding has been the program director of the CSU Summer Arts program which has been hosted

at the campus of Fresno State for the last 13 years. This Sunday's Spotlight includes a Donald Munro profile of Mr. Spalding who will retire after this year.

We wanted to do something a little different on the cover than use a portrait photo, considering the colorful character that Spalding is known and the fact that this is an Arts program. So, I had the opportunity to create this watercolor portrait based on a photo by Eric paul Zamora of The Fresno Bee.

The translucent quality of watercolor allows for a richness and vibrancy of color and I felt that was an appropriate approach to the subject matter.

So, for my friends outside the Fresno area here's a look at Sunday's cover - you can see and read more at fresnobee.com.
As always, let me know what you think. ~SWParra

Black Shamrock Media logo project

2011-04-21T18:26:00.000-07:00

Logos are such an important identifier for businesses - it is that one small piece of visual information that stays in the mind's eye. Many of us are familiar with Target and it's logo and FEDEX has an arrow built into the negative space of its lettering. These images connect for us the services or merchandise we seek to have provided. Earlier in the month I was commissioned to come up with a logo for Black Shamrock Media. Like all of my art and design commissions this one required a fair amount of research - the more knowledgeable I am about the subject matter the better the final artwork.
The client is proud of his Irish heritage and the Shamrock is a revered and historic symbol to that culture, therefore, it needed to be presented repectfully.
Another element of the design would need to reflect the business itself. Black Shamrock Media creates videos for it's clients, enabling them to post professional quality feeds on YouTube and various other social media.
Finally, the proprietor is a professional photographer with a journalistic and studio photography background. The process to create a meaningful logo for the client takes many turns. I will sketch numerous concepts before offering at least 3 concepts for consideration. When one is accepted I take that and offer 3 more variations. Some times its possible to takes parts of one design and combine it with others. It is almost like working with clay. Each successive design is redesigned to achieve the ultimate goal. A logo that illustrates a relationship to the business and their potential clients. Below are the final designs. ~SWParra

2011-04-12T19:23:00.000-07:00

Coachella Roadtrip

2011-04-08T11:03:00.000-07:00

Needed a quick turnaround for the Spotlight cover that publishes this Sunday in The Fresno Bee. The Bee's Mike Osegueda looks at some of the bands that will be playing in the area either on their way to or on the way after the Coachella Music and Art festival. I took some inspiration from travel posters of the 30s and 40s that railways would feature to promote the adventure of train travel. Plus, if you know anything about me - my all time favorite car is the Ford T-Bird from the inception 55 to the mid 60s - this one featured on the cover is based on a 1960 convertible - one hot car. So, if you pick up The Bee on Sunday enjoy Mike's take and the Spotlight poster cover.

As always, let me know what you think. ~SWP

Light in the Piazza

2011-03-13T13:17:00.000-07:00

An interesting assignment for this Sunday's Spotlight cover in The Fresno Bee allowed me the opportunity to create this wash "drawing" using a Stabilo brand "aquarellable" pencil. I then scanned the art and adjusted the color in Photoshop to acheive the sepia tonality.

The site is based on images from the Piazza Della Signoria in Florence, Italy.

The musical, "Light in the Piazza" opens this Friday at the Severance Theater in Fresno.

To learn more about the musical see Fresno Bee columnist Donald Munro's advance to the opening in Spotlight or visit FresnoBee.com. ~SWParra

A look back at 2010

2010-12-30T19:13:00.000-08:00

Some of the editorial cartoons published in The Fresno Bee last year, this page will be available in print tomorrow morning. Here is a sneak peek, click on the image to view larger:

Best Editorial Cartoons of the Year: 2011

2010-12-26T19:04:00.000-08:00

As some of my readers may know I have been drawing and contributing editorial cartoons for The Fresno Bee during the last 10-plus years. This week the annual 'Best Editorial Cartoons of the Year' book was released and of my 5 submissions 2 are included in the book. The book is available at Amazon and most major book retailers such as Barnes & Noble and Borders, it has also been a labor of love for editor Charles Brooks a former editorial cartoonist of the Birmingham News.

All of the cartoons in the book were published in 2010. One of my earlier cartoons from the year dealt with the eroding financial budgets of public education and the other cartoon was a look at California's deficit spending problem.

As always let me know what you think. Kind regards.
~SWP

How We Watch TV

2010-12-11T20:16:00.000-08:00

For many of the baby-boom generation the image of family gathered around a TV set during the evening watching their favorite television program is a fond memory. Early television was a monumental stride in technology that allowed families a relatively inexpensive form of entertainment, news and sports viewing.

In those days watching TV was generally limited to the living room where most families only owned one set.

These days we are connected in a growing number of ways to watch our favorite shows or catch up on the latest sports action. Technology making more monumental strides.

This Sunday in The Fresno Bee's Spotlight, reporter Rick Bentley shares most all the ways we can now watch TV - from the comfort of our living rooms to the on-the-go mobility of our cell phones.

For this current illustration I sought to find a way to show how times have changed, on the cover is the early TV family and inside each member is separated by the use of their own viewing device. Here are a couple of sketches I used to build the illustration(s). ~SWP

Here come the Holidays!

2010-11-06T18:48:00.000-07:00

So, Halloween just faded off into the darkness and by the next morning we were greeted by November. That means that the leaves are falling, football season is midway through and jolly

ol' St. Nick merchandise is already on display in shopping venues around the country.

Whoa. What about Thanksgiving? Gobble-gobble-fat-turkey and all of its festivities is truly an American tradition but, there is not much gift exchanging during this eaters holiday - unless it happens to fall on your birthday. One other thing though, it signals the beginning of Holiday Movie Season.

This Sunday in The Fresno Bee's Spotlight writer Rick Bentley gives us a low down on all the

upcoming titles due to a movie theater near you. If you are in the Fresno area pick up a Sunday paper and check it out - if not, you can always check it out online.

Here is the cover design for this weekends section ~ Happy Holidays!

~SWP

The Haunting

2010-10-15T10:32:00.000-07:00

As a creative one of my favorite "holidays" has long been Halloween. When I was about 13 or 14 - feeling a little to old for trick or treat - I began staging scenes on the porch of my parents home. The best memory was building two dummies and disquising myself as a third, when kids came to the door and knocked or rang the doorbell I would suddenly flinch to life and handout candy - it was diabolical fun!

This Sunday on the cover of The Fresno Bee Spotlight section I had the opportunity to experience some of that creative joy once again. The main feature, written by The Bee's Mike Osequeda, shares insights to some of the Valley's Halloween attractions - from corn mazes to pumpkin patches to haunted houses. Editor, Kathy Mahan wanted a cover design that would encapsulate the variety of creepy fun so, I began by gathering photo images from our archive
and offered up these soon to be rejected concepts.

The reason that these concepts were "killed" was that they were too specific and Kathy restated that she was looking for a drawing as opposed to something photographic. Here's a sketch for what would later be developed into the graphic presentation. The cover was completed in Adobe Illustrator and is only available in The Fresno Bee.

As always, let me know what you think and Happy Halloween!

~SWP

Spotlight cover

2010-09-25T13:43:00.000-07:00

For my friends and family outside the Fresno area here is a copy of last Sundays Spotlight cover which I blogged about last week. As always, I'm interested in your comments.

Drawing on Hirshfeld

2010-09-18T15:50:00.000-07:00

This weekend on The Fresno's Bee Spotlight cover - which I design each week - I had the opportunity to illustrate the upcoming Concert Season of Classical music in the Fresno/Clovis area. The concept of a "cartoony" cover was offered to me by Features Editor Kathy Mahan and I was eager to oblige. The marriage of an elegant line and classical music just makes sense to me so I began to make my drawings large, using my entire arm to negotiate the gestures of orchestra musicians. Here are a few of the rough sketches along with one of the final drawings:

A new book of editorial cartoons?

2010-08-21T13:43:00.000-07:00

Do people still read books? Not the iPad, Kindle or Kaboodle kind - I mean the type of relaxing and short term appendage that eventually gains a dog-ear or frayed edge.

As some readers may know I have been creating editorial cartoons for the Fresno Bee newspaper for more than 10 years - it being a labor of love. During that time I have compiled a number of funny, notso funny, poignant and provocative scribbles of commentary covering issues of local, state and national concern. My reward has come by virtue of being recognized as one of the state's top editorial cartoonists by the California Newspaper's Publishers Association. Of course the highest honor has come when a reader has responded to any one of my published works.

About a year ago during a visit to Allards Art Supply the clerk recognized my name then asked when was I going to have a book published? At that moment I began to wonder, Do people still read books? Editorial Cartoon books? Certainly, the only way to find out was to build one and offer it. SO, I began to sort through all of my rough sketches and final drawings from more than 10 years ago - wow - it turns out I have quite a body of work.

Now. This is going to take some time to accomplish. The book will constantly be on the back-burner to more pressing and timely projects I have cooking and ready to serve. Maybe by the time I have sorted and categorized, scanned and edited, uploaded and downloaded, imaged, placed and self-published I will have an answer. Do people still read books?

~SWP

The Parra Design Success

2010-07-31T19:40:00.000-07:00

The family reunion was a great event and the turnout was terrific! Each of the families designed and wore different colored shirts. This is my family clad in the purple with the my interpretation of the family crest.

I have taken the design and created a CASA DE PARRA online store via CafePress for family or friends interested in wearing the design.

The Parra Family Crest redesign project

2010-07-13T18:46:00.000-07:00

I just completed a graphic design for The Parra Family Reunion.

(original penciled sketches shown)

The concept was started at the end of April and was inspired by research of the Parra family crest/coat of arms /heraldic symbol definitions.

Each of the Parra families attending the reunion will be wearing different colored shirts, my father's will be purple (the color was used to designate royalty so, I'm cool with that.) Historically, the Parra family colors are white and blue.

During the design process I also created another logo to be printed on the sleeve or lower hem of the shirt but, I ran short on time of making that happen. Even so the shirts turned out pretty cool - a mock up is shown below.

The final designs evolved and are viewable at an online shirt store I set up for family that might have an interest in showing off their Parra pride. If not at the Parra Reunion well, just about anywhere else you happen to roadtrip.

~SW Parra

Vertigo and Alfred Hitchcock

2010-01-31T12:25:00.000-08:00

As soon as you step off the aptly named carnival ride "Tilt-a-Whirl" it might take you few minutes to gather your sea-legs. In that brief moment you may be experiencing Vertigo, where it seems the space around you is spinning and you are like a wobbly top trying to maintain your berring. The sensation is accurrately captured in Alfred Hitchcock's classic, "VERTIGO" which stars Jimmy Stewart as a bay area police detective afflicted with the condition whenever he finds himself at a vista point of altitude.

Benign paroxysmal position vertigo (BPPV) is the medical diagnosis and according to the Vestibular Disorder Association it accounts for about 20% of diagnoses made by doctors specializing in dizziness disorders. It's more common in adults aged 50 and over - but what causes this form of vertigo?

Well, first we need to understand a little bit about how our inner ear works (you might remember some of what you learned in 4th grade Health studies.) Our inner ear works similar to a gyroscope, our bodies are free to make comlex movements from spins to summersaults all while maintaining balance. Of course there's a little more to it than that - our "gyroscope" is made up of three semicircular liquid-filled canals - when the body moves, the fluid inside the canals moves, bending tiny hairlike nerve endings that send electrical impulses to the brain, sending reflex actions to balance the body.

Within our inner ear is a small pouch containing little crystals of great importance to our balancing act. The crystals (called octonia) stimulate nerve cells that help guide us when we move our heads up and down. Sometimes a crystal or two becomes dislodged and enters the canal which signals to the brain that our head is moving a lot more than it really is:Vertigo.

Head injuries, viruses, extremely loud sounds and age can trigger a sudden bout of vertigo. It can last from a few minutes to a few days and in severe cases it might even be chronic.

Wait a minute, Jimmy Stewart doesn't appear to have any of these root causes in the movie. It seems he is suffering more from a fear of heights - or acrophobia. But I'm no expert, I just enjoyed the movie and the title intrigues.

SW PARRA DESIGNS

LOVE THE BOOK: Pinot Envy

PINOT ENVY BOOK SIGNING

No. 1 New Year's Resolution

DECEMBER BOOK SALE

PINOT ENVY

Making Faces

Honorable Oliver W. Wanger

Caption This!

Summer Concerts in the Park

Drawing caricatures

Master of Summer Arts

Black Shamrock Media logo project

Share

Coachella Roadtrip

Light in the Piazza

A look back at 2010

Best Editorial Cartoons of the Year: 2011

How We Watch TV

Here come the Holidays!

The Haunting

Spotlight cover

Drawing on Hirshfeld

A new book of editorial cartoons?

The Parra Design Success

The Parra Family Crest redesign project

Vertigo and Alfred Hitchcock